The CEO of The NPD Group Russia Maria Vanifatova told that growth happened thanks to opening of new points.
In eight largest cities of Russia, including in Moscow, St. Petersburg, Novosibirsk, Rostov-on-Don and Yekaterinburg, these operators increased number of institutions by 21%. In the current year still the increase in number of points planirtsya.
While all market was reduced, the revenue of three largest McDonald's, KFC and Burger King networks for the first half of the year grew by 15%, while all segment of fast food — for 7%, and the market in general — for only 2%
For last year there was an overflow of posmetitel from expensive institutions in institutions to more modest prices.